The benefits of joining a group
For the aspiring social media evangelist, budding marketer or savvy business owner wanting to get the most out of social media, then I cannot recommend enough the value out of taking your social media learning to the next level. To do this, join an online “group” and follow it up with a little human interaction.
How’s your traffic from Twitter?
The end of the financial year is fast approaching and it presents a great time to stop and look back on your social media marketing efforts for the first half of the year. When evaluating or measuring the success of these efforts a great place to start is by looking at the website statistics to see just how well you are (or are not) doing.
To Google Wave or not to Google Wave…
Yesterday finally saw the “invitation only” period for Google Wave end. Now everyone can dive into the latest Google Labs project and see what all the fuss is about?
Do you have a social media policy for your business?
We acknowledge that social media is now a part of everyone’s lives. So where does a business draw the line on what employees can say and how they are allowed to behave online - both during work and private time?
What’s Twitter saying about you?
Companies need to accept that Twitter users and bloggers, especially the higher profile ones, now have a solid journalistic voice when it comes to brand opinion. Reactions to this media are necessary and needs to be treated just as seriously as traditional mediums.
How to use Facebook Connect
Facebook Connect allows anyone holding a Facebook account to interact with your website and content. It is a rich set of tools that lets you bring Facebook identity and connections to YOUR website and applications.
Starting your social media strategy
I continue to see so many small business operators trying out social media marketing techniques only to visit their website and find something that must have been developed by ‘a friend who knows how to program the web’ back in the 90s.
Social Location Sharing
Savvy consumers empowered with location aware internet devices are using emerging applications to explore new places to eat, drink, shop or simply visit within their city and then sharing this experience with the world.
Super Media
It is Super Bowl week and although it might not have the biggest following in Australia, it is always interesting to see how the major companies with the biggest budgets decide to promote their products via the most expensive advertising space on the planet.
Google Logo Makeover